In the first in a series of campaign videos promoting Crescent Lufkin Tape Measures - to be released throughout 2019 - Sam urges Aussie tradies to support Australian manufacturing and keep their eye out for those on the jobsite who simply don't measure up.

The new ad is part of the 'Does Your Mate Measure Up?' campaign. In it, Sam asks Aussie tradies to consider our economy when making their next purchase and reminds us all that our manufacturing industry is precious and not to be forgotten.

This, and the simple fact that 'Australian Made' means performance under pressure in our tough Australian conditions.

Marketing Manager for Crescent Lufkin, Kristin Viccars, said the decision to partner with Mr Kekovich was an easy one to make: 

"Sam Kekovich is an authentic patriot, if not the Aussie patriot. We couldn't be happier to have partnered with him for the 'Does Your Mate Measure Up?' campaign.

Expect more of Sams classic catchphrases and Aussie slangs in the months to come and remember to look for the Australian Made logo next time you buy a tape measure—Crescent Lufkin is the only business proudly manufacturing tape measures here in Australia, so heed Sam's advice and make sure you, and your mates, measure up this year."