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What does it take to become a design icon? There‘s more to it than good looks. These 100 products have made our lives simpler, better, and yes, more stylish.

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greatest designs of modern times
What does it take to become a design icon? There‘s more to it than good looks. These 100 products have made our lives simpler, better, and yes, more stylish.

In 1959, Fortune published a “fascinating and brash” project that set out to discover the 100 best-designed products of the modern era.

The list was compiled by Jay Doblin, the director of the Institute of Design at the Illinois Institute of Technology (IIT), based on a survey sent out to 100 of the era’s top designers, architects, and design teachers.

The result is a fascinating document for modern eyes—perfectly illustrating mid-century design philosophy, yet often mirroring contemporary tastes: sleek sports cars by Porsche and Cisitalia, and even sleeker armchairs by Eames, Aalto, and Saarinen.

Domestic appliances with forms foreshadowing Sputnik and the start of the Space Age.

Above all, a deep appreciation for the aesthetic beauty not just of luxury goods but also the practical items that improve people’s lives on a daily basis.

In 2019, to recognize the 60-year anniversary of the original list, Fortune again partnered with the IIT Institute of Design (ID), now under the deanship of Denis Weil, to re-create the survey.

Following Doblin’s methodology as closely as possible—with some sensible modern tweaks—ID polled educators, influencers, freelance designers, and corporate design teams on the creations they consider truly great.

After more than a year of planning, surveying, and consolidation, we present to you the 100 iconic designs that rose to the top.


'From Remote LNN Site' | Video Story By : Staff-Editor-02

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