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A new ultra-low-cost domestic airline, Bonza, is hoping to add to the post-lockdown boom in air travel with a raft of services to destinations currently neglected by existing airlines.

Source : PortMac.News | Independent :

Source : PortMac.News | Independent | News Story:

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Bonza Airlines Is Just What Port Macquarie needs!
A new ultra-low-cost domestic airline, Bonza, is hoping to add to the post-lockdown boom in air travel with a raft of services to destinations currently neglected by existing airlines.

News Story Summary:

Bonza has announced its plan to enter the Australian domestic airline market and begin flights by early 2022, and industry analysts believe the airline’s target of taking budget-conscious passengers to tourist destinations would fill a gap in the market – if the airline receives regulatory approval.

On Tuesday, Bonza’s chief executive, Tim Jordan, sent out expressions of interest to 46 airports across all states and territories, seeking “regions and cities to step forward to be part of our initial route network”.

Jordan, a seasoned aviation figure and former executive with Virgin Blue, said that Bonza would aim to rival the low ticket prices sold by the likes of EasyJet and RyanAir on short-haul European routes.

He likened his plan for Bonza to the model of British carrier Jet 2.

Jet 2 he said had successfully competed with EasyJet and RyanAir on price but focused mostly on leisure destinations rather than frequent services between capital cities – something he would mimic in Australia.

“Our product will not appeal to the business traveller – there won’t be multiple frequencies a day you can choose from for those who need to return later that day,” he said. “It will be more like three or four frequencies on a route per week.

“This allows us to fly routes where there isn’t currently a non-stop service between the two points ... We won’t be stealing traffic from other airlines, we’ll be growing demand for domestic trips. More than half of the markets we will operate in, no other carrier currently flies.”

Australia’s aviation landscape has changed over the course of the pandemic, with the exit of low-cost carrier Tiger after its parent company Virgin went through an administration process and itself repositioned towards the lower end of the market, and the expansion of Rex to fly on routes to major capital city.

Government supports were also introduced and extended during the Delta lockdowns to keep skilled workers employed and ensure airlines were ready to resume flying when border restrictions lifted.

Tom Youl, a senior industry analyst at IBISWorld, said the result of carrier upheaval during the pandemic and the initial reopening of domestic borders earlier this year had resulted in discounted prices to incentivise travel to Australians eager to travel.

Youl said he did not think “Regulatory approval for Bonza is necessarily a given”, and he expected “Qantas and Virgin to campaign pretty hard”.

“I’d be surprised if they didn’t put up a fight.”

However, Youl expected that if Bonza did enter the market, its business model would be successful because “Leisure destinations are the logical gap in the market”.

“I expect they’ll try to compete with Jetstar for price-conscious people who don’t want the bells and whistles, who just want the seat. There is definitely space in the market for this.”

Youl noting Tiger had been successful when it entered the market independently in 2007 before being fully acquired by Virgin Australia in 2015.

Jordan appeared unfazed by the turbulent history of independent airlines seeking to enter the Australian market in recent decades.

“This is something new for Australia, but it’s not new for the rest of the world,” he said, noting Australia was among the top 10 domestic aviation markets in the world that did not have an independent low-cost carrier.

Bonza plans to use Boeing 737-8 aircraft and is backed by US private investment firm 777 Partners, which funds several budget carriers around the world including in Canada and Asia.

Jordan was confident that given 777 Partners’ history backing aviation projects, Bonza’s financiers were “in it for the long term” and would see out any difficulties when the airline launched.

Website : Visit  flybonza.com  and sign up for their email (Quick optional signup survey allows you to specify Port Macquarie as a future Bonza destination!).

Story By | Elias Visontay


Same | News Story' Author : Staff-Editor-02

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