The hair freezing contest at Canada's Takhini Hot Pools, an annual competition In Yukon territory, contestants are awarded prizes in five categories: Best Male, Best Female, Best Group, Nongshim's People's Choice, and Tim Horton's Most Creative.

The winner for each category gets CAD$2,000 in addition to free hot springs passes.

The contest has been around since 2011, steadily gaining popularity over the years as the outlandish images began to get shared globally. This year's contest received 288 entries -- more than double what it got in 2011 -- according to management.

"We like to think that this contest will bring some joy to viewers around the world -- even if just for a few moments," says Andrew Umbrich, owner and operator of Takhini Hot Pools.

How to enter:

Think you can come up with a style that will please the masses? To enter, you need to visit Takhini Hot Pools between December and March, on a day when the temperature is below -20°C (-4°F) -- certainly not rare in those parts.

There are few steps involved in achieving the perfect look. First, dip your head in the hot springs and wet your hair completely. (Freezing your hair won't damage it, they promise.)

Then, allow the cold air to slowly freeze your hair.

Staff advise visitors to keep their ears warm by periodically dipping them into the hot water. And you're going to have to be patient -- all that wet hair will eventually freeze -- eyebrows and eyelashes included.

Finally, once you're happy with your style, ring the bell near the pool entrance and staff will come take the photo.

Getting there:

Located in Canada's far north, bordering the US state of Alaska, Yukon is considered incredibly remote -- even among Canadians -- and known for its stunning scenery.

"The Yukon is Canada's backyard," says Umbrich. "We have all the wilderness, all the animals, all the natural wonders, without all the tension from large populated areas. Come to the Yukon to relax and experience nature, whether its winter with the northern lights or in summer with the midnight sun."

The mineral-rich natural Takhini Hot Pools, in operation for more than 100 years, offer relaxing dips in temps between 36° and 42° Celsius. Umbrich says they're currently building a new hot springs facility that they expect to be complete by the end of this year.

Normally open year-round -- though currently closed due to the global coronavirus pandemic -- it's located 28 kilometers (18 miles) from downtown Whitehorse, Yukon's capital.

The Erik Nielsen Whitehorse International Airport services flights to and from several major Canadian cities including Vancouver, Edmonton and Calgary.

After the virus is over - Takhini Hot Pools, KM 10/Mile 6 Takhini Hotsprings Road, +1-867-456-8000