More tourism signs are popping up along the Pacific Highway, pointing to what lies beyond the bypass.

Their impact is being felt, with a push underway to allow more business-related signage as well.

Minister for Regional Transport and Roads Paul Toole said the signs would be installed near Ballina, Urunga and Woolgoolga, and other mid north coast cities under the NSW Government’s commitment to boost regional economies.

“The Pacific Highway upgrade is the largest regional road infrastructure project in Australia and is transforming journeys along the North Coast,” Mr Toole said.

“The upgrade will reduce travel times by 2.5 hours between Hexham and the Queensland border but we still want tourist dollars being spent in regional towns where possible.

"That’s why we’re delivering on our election commitment to install these signs which will outline what services or tourist attractions are on offer.

“These signs are the largest directional signs in NSW, and will be installed on the highway at both the northbound and southbound directions.”

Member for Coffs Harbour Gurmesh Singh said Transport for NSW had worked with the local council to develop the preferred images for the signs.

“These signs have been popular in other locations, driving more visitors to regional towns and tempting them to explore what they have to offer,” Mr Singh said.

“Woolgoolga was first in line to receive the signs, showcase the village and its close proximity to the beach.”

Kempsey signs are up now

Each sign will have symbols to indicate what services are available, including hospitals, 24-hour fuel, food and accommodation, and are reflective so motorists can easily see them at night.