Banner & Ear Advert : Style Guide
Banner Adverts | 728px x 90px | Max 95kb
Banner adverts must conform to the following criteria :
Backgrounds (If used) | Recommended | Solid color or image and cover the entire Image area (728px x 90px). Backgrounds can be 'Transparent' but all headlines & text (Excluding Logo which can abut the margins) must be contained within the 'Text Area'.
Headlines | Recommended | Max. size 20pt, Kerning (Letter spacing) : Tight | Font Type : San Serif (Example : Arial) | Font Style : Bold - For maximum legibility on small screens.
Sub-Heads | Recommended | Max. size 14pt, Kerning (Letter spacing) : Tight | Font Type : San Serif (Example : Arial) | Font Style : Bold - For maximum legibility on small screens.
Static 'Banner Advert' 728px x 90px :
Animated 'Banner Advert' 728px x 90px :
Animated 'Banner Advert' Format : '.GIF' | Frame Display : 3sec p/frame | NO TRANSPARENT BACKGROUNDS - Backgrounds (If used) must cover the entire image area (728px x 90px) and must either be a solid color or image.
Ear Adverts | 200px x 100px | Max 95kb
For high impact it is strongly recommended that 'Ear Adverts' be 'Animated' in *.gif format (See spec. below). Static 'Ear Adverts' in *.jpg format are also acceptable.
Ear adverts must conform to the following criteria :
Backgrounds | Recommended | Solid color or image and must cover the entire image area (200px x 100px). NO TRANSPARENT BACKGROUNDS.
Headlines | Recommended | Max. size 18pt, Kerning (Letter spacing) : Tight | Font Type : San Serif Condensed (Example : Arial Condensed) | Font Style : Condensed Bold - For maximum legibility on small screens.
In-Ad Text | Recommended | Max. size 12pt, Kerning (Letter spacing) : Tight | Font Type : San Serif Condensed (Example : Arial Condensed) | Font Style : Condensed Bold - For maximum legibility on small screens.
Animated 'Ear Advert' 200px x 100px :
Animated 'Ear Advert' Format : 'GIF' | Frame Display : From 2sec to 3sec p/frame | NO TRANSPARENT BACKGROUNDS - Backgrounds must either be solid color or image and cover the entire image area (200px x 100px).
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