proposed change follows Mr Musk's recent admission that advertising revenue remains nearly half of what it once was, with Twitter's cash flow also being negative as a result of lower revenue and its heavy debt load.

On Monday morning Mr Musk tweeted that an "interim X logo goes live later today," adding that "X.com" would now redirect to Twitter's website.

The billionaire said in a post on Sunday that he wanted to change Twitter's logo and polled his millions of followers on whether they would favour changing the site's colour scheme from blue to black.

He posted a picture of a stylised X against a black outer space-themed background and has been consistently engaging with users reacting to the announcement.

"And soon we shall bid adieu to the twitter brand and, gradually, all the birds", he said.

Twitter chief executive Linda Yaccarino said she and Mr Musk were looking forward to working with teams and partners to bring X to the world.

Under Mr Musk's tumultuous tenure since he bought Twitter in October, the company has changed its business name to X Corp, reflecting the billionaire's vision to create a "super app" like China's WeChat.

In April, Twitter's legacy blue bird logo was temporarily replaced by Dogecoin's Shiba Inu dog, helping drive a surge in the cryptocurrency's market value.

The company came under widespread criticism from users and marketing professionals when Musk announced early this month that Twitter would limit how many tweets per day various accounts could read.

The daily limits helped Meta Platforms-owned rival service Threads, which crossed 100 million sign-ups within five days of its July 5 launch.

Sources | Reuters / ABC