Regional radio stations within the Hit Network bore brunt of the bad news, in which SCA will delete local breakfast shows in favour of a statewide networked program.

Video | Local no more - Perhaps the reason hit102.3 & 105.1 Mid North Coast lost their breakfast show is obvious.

The changes at SCA will take effect from next week.

SCA chief content officer Dave Cameron blamed the move on the challenges presented by the COVID-19 environment.

"The changes will mean that unfortunately a number of our local breakfast shows will be impacted, and we would like to thank our dedicated and talented people who are affected today by this new approach," he said.

Down she goes !

The announcement came on the day SCA reported an 18.2 per cent drop in revenue.

Revenue was $540.8 million across the business for the 2019-20 financial year, compared to $661 million the year prior.

In making the announcement, SCA chief executive Grant Blackley said radio continued to be a focus of the company.

"We will continue to build the strength of our radio network by investing in key timeslots and markets."